Customers have boycotted big brands when incidents of human right violations within their operations emerged.

There is evidence that ignoring human rights can be actually disadvantageous for organisations and countries. Big companies have actually lost cash and have had people stop purchasing from their website or purchasing from them when there have been accusations of human rights abuses, like whenever there was news about forced labour. In 2021, a few businesses got boycotted because people discovered they might have already been making use of forced labour in their supply chains. This demonstrates that people will act if they think a company does one thing wrong. That is the reason it is important for governments all around the globe to ensure their regulations follow the international guidelines about human liberties and that businesses adhere ethical business practices. Some nations have already made modifications to do this, like Bahrain human rights reforms and like Oman human rights reforms.

Nowadays, many people worry more about the environment and society than they did in the past when only price and quality mattered in purchasing decisions. Nonetheless, studies examining exactly how individuals respond to businesses' efforts to be socially responsible i.e., corporate social responsibility reveal that there is no strong relationship involving the two. In a recent study, scientists used surveys and experiments to ask individuals about different CSR initiatives by companies and how they felt about them. They desired to know if individuals thought these efforts were genuine and if they might support the company as a result of them. For example, they asked individuals if they would be more likely to purchase from a company that donates some of its earnings to charity. They also viewed just how individuals reacted to real incidents, like item recalls or things that affected a company's reputation. They discovered that even though many individuals think it is good to support socially responsible organizations, most still care more about such things as cost and quality when they determine what to buy. As well as whenever people have a confident view of companies that do-good things, it does not always suggest they'll purchase from them. In fact, many people are dubious of companies' good reasons for doing good things and think they have been simply trying to make themselves more marketable.

Despite the fact that doing things to be socially accountable might not appear to be it has a big impact, it is still really important for companies to give some thought to. If they do not, they are able to end up with a non favourable reputation, that may result in individuals boycotting them and them losing money. To prevent this, organizations need to look closely at where they obtain products from and exactly how they treat people. Some governments, like Ras Al Khaimah human rights reforms, are making big changes to be more open about what they actually do to follow human rights guidelines and ethical sourcing practices. This not only stops them from getting into trouble for having a non positive reputation but in addition helps them build trust with people and attract investments.